Since the advent of the Internet, the world of trade and commerce has changed enormously. Still, some aspects of the business have remained unchanged and are unlikely to change. One such aspect is that businesses are required to safeguard their…

As most marketers will agree, the first port of call for online reputation management (“ORM”) is to bury negative information deep in search results. This is has become ever more pertinent in the face of increasing client discernment. As a…

As per the stat, 86% of people will hesitate to purchase products or services from a business that has negative online reviews. The impact of what your consumers are saying about you online couldn’t be bigger. As a business person,…

Before developing an online reputation management strategy, your primary task is detection. It’s impossible to tackle any issues without understanding whether they initially exist or not. Therefore, before attempting to take any further steps, you’d do well to perform a…