One’s online reputation is similar to that of a credit report, used to rate the trustworthiness of an individual. However, credit reports are private and only affect the ability to obtain additional credit and good interest rates, whereas an online reputation is crucial in shaping the overall image of an individual, especially in the case of a public figure or celebrity. It is, therefore, essential to have an expert strategy in place to easily manage your online reputation.
The Importance of Online Reputation
As a public figure, there are specific instances when your online reputation management matters, but upholding that reputation should be a constant and ongoing effort. The need for positive online presence is essential in appealing to a fan base or following, developing business partnerships, connecting with coworkers, facilitating a business deal, brand promotion, etc. The list is endless.
Even a subtle negative reputation can lead to the loss of support or a drive a potential client to choose a competitor. Setting aside the financial implications of having your credibility questioned, there are also potential legal difficulties that could cripple you financially. Reflecting badly in the public’s eye can have damaging repercussions, so here are some sustainable, proactive measures to protect your online reputation.
1. Position online activity to your advantage
In an era of high-tech connectivity, your online presence is a powerful marketing technique. The way you’re represented on the Web will influence your popularity and support from the online community. As such, you can also utilize your presence to manage how you are to be perceived. How you convey your image (via official websites, social media accounts, blogs, promotional interviews, etc.) is the most powerful tool to optimize your digital footprint, engage people, and nurture positive PR.
2. Be accessible and increase engagement
Social media platforms such as Twitter and Facebook can be potentially problematic to your celebrity status. Unfortunately, public opinion forums tend to be a breeding ground to incite hate. In the case of celebrities and other public figures, consistent online harassment can adversely impact the ability to obtain work, if not end a career. Therefore, use these various platforms to reach your fans and media personnel quickly and directly as a preventative measure before any negative press is released, either by tabloids or other viral methods.
3. React appropriately
Public figures, like celebrities, are placed under unwavering scrutiny and any negative online content can instantly become viral, sometimes causing havoc. Negative accusations and compromising imagery of high-profile individuals are often wielded as entertainment by the media and used as tools to be manipulated by your competition. In such situations, a celebrity would benefit greatly by reacting gracefully and clarifying any confusion to quickly quell rumors and speculation.
Therefore, use the various online platforms at your disposal to convey your message and how you wish to be perceived. This will allow you to gain popularity among your target audience and even enhance your career. Regardless of whether the information available to you online is true or not, personally addressing the public is the only sure way of controlling your online presence.
Celebrities and other public figures spend an almost impossible amount of time keeping rumors and gossip suppressed. Not only are their lives open to the public and the press, but the online community often has no qualms in discussing current issues without prejudice. Ultimately, it is essential to be proactive about online reputation and dedicate the time it necessitates.