FAQ
Our distributed team and remote working technologies allow us to remain fully operational during this challenging time.
What is the difference between Online Reputation Management (ORM) and Search Engine Optimization (SEO)?
It would be incredibly inefficient to utilize standard SEO techniques to target each spot in the first page of results in the way ORM can. The expense would be 10 times that of a regular SEO engagement, and each of the sites in question would compete with the others, reducing their impact collectively. ORM is a much more nuanced approach that spreads promotional factors between many sites in order to build the right impression in the most cost-effective manner possible
How do you fix my Google search results?
To fight negative or misleading items on your first page, we create high-quality, positive content about you. As positive material goes up, negative material gets burried where no one will see.
How do you determine the length of the engagement?
In designing an effective engagement, not only do we need to factor in the amount of time needed to produce the desired results, but also the amount of time needed to convince search engines that the desired results are relevant over the long term. This is why we typically aim for 12-month engagements. Search engines consider any online search trend lasting less than one year to be short term.
After approximately 12 months, the process of reinforcement becomes less reliant on manual intervention, due to the psychology of online search. People click items near the top of the search results page, increasing organic traffic to those websites. Unwanted sites that have been pushed down for months, contrastingly, see a corresponding drop in traffic that reinforces their new position on lower pages.
Can we accelerate the process?
Our standard engagement timeline has been designed for the best balance between cost and impact. If timeliness is a priority, however, we can provide you with expedited service at an additional fee.
What kind of content do you create?
How do you select the content to write about me and my company?
How are costs calculated?
For each client, we spend a significant amount of time to come up with the right strategy for them.
Who will be working on my account?
Client management: Interfacing with the client, communicating client goals to the rest of the team, providing weekly progress updates to the client via phone conference, overseeing the generation of reporting.
Tech resources: Creating custom technology, building backend systems, developing customized promotional strategies, assessing the results of the engagement, suggesting changes in direction, implementing new approaches.
Publications and editorial: Creating custom content, developing publication strategies, Web design, site optimization, targeted cross-promotion, quality control.
Can you affect international search results?
Can Accurate Reputation delete negative search results?
It’s very hard to get content removed through legal channels—and to make things worse, legal efforts often draw even more attention to the initial issue. The best option is to build positive content to outrank any negative content.