Accurate Reputation solutions will clear, protect and improve your name and the one of your company.
Accurate Reputation knows how to get the results you want with its dedicated and successful ORM (Online Reputation Management) and SEO (Search Engine Optimization) teams. Each project benefits from our strategic approach that is summarized in Monthly Reports.
Accurate Reputation’s solutions will:
Clear, protect and preserve your injured online reputation by burying reputation-damaging listings in major search engine results. Negative listings in highly visible positions of major search engines will cause a company to lose a lot of business. With word of mouth being replaced by Online Search Results you now have to take control of what influences customers judgment and buying habits.
What are the first steps to a clear, sustainable reputation?
Damage Mitigation – Ensuring that the first page of Google is positive or neutral.
Damage Control – Setting the record straight.
Correction – Fixing the identified issues.
Our teams analyze your industry and competitors and work with you to push down the negative content while increasing the authority of your sites and that of third-party assets that are neutral or positive toward the content that matter. After reviewing your goals and objectives, we determine appropriate metrics of success and design the appropriate strategy that will ensure the highest possible result in the fastest time.
Accurate Reputation uses only the most efficient techniques for each campaign:
We have performed a thorough analysis of your websites and all other sites which surround the sites containing negative postings to determine their strengths and weaknesses. This allows our team to assess the opportunities for improvement and to formulate the best optimization strategy for your site and the sites surrounding it. We further analyze all of your company pages for optimization through our “Parasite” optimization process.
The search engines look at some of the following areas in giving your site the highest value: Number of Monthly Visitors; Average Time Spent on the Site; Number of Quality of Indexed Pages; Page Rank; Number of Top Positions on the major Search Engines; Hosting Quality; Page Rank; and Authoritative Link Popularity.
It is important that all valuable pages of the main target sites are properly indexed by the search engines. We start by defining the hierarchy of your website and that of the other assets in existence (or to be built) We then associate those keywords with the main areas of your site, the navigation, keyword-driven text links and the URL structure. We analyze these aspects to determine the best strategy to implement to assist in achieving your short and long-term goals.
The search engines heavily weigh valuable content. They also want content to be delivered to consumers as quickly and easily and in as few a clicks as possible. Once we’ve associated the most important keywords to every page of your site, we analyze the content on that page and make recommendations in the following areas to ensure your content has the value and authority needed to support your site properly. This means unique, valuable & relevant content; keyword density; internal linking; image and video optimization; onsite blog optimization; content layout; and page size.
Keyword phrase analysis is performed across all of the major search engines. We optimize for the keywords that are important to your reputation management campaign.
After we evaluate your website and the other website assets related to your brand that is positive, neutral or to be built, we analyze the site assets that have negative listings about your brand. In this analysis, we uncover what the search engines view as the positives and negatives of these authoritative sites. We do this to formulate the strongest strategy so that your site and the other assets that will eventually reflect as much authority as possible to outrank the negative sites. We look at organic search positioning, site architecture, site optimization, site size, link popularity, content quality, and industry related directory positioning to assist in the strategic planning of your campaign.
Considered to be one of the components of any reputation management – linking relationships are crucial for strong SEO driven reputation management techniques. Remember that the search engines want your website, and that of the other sites that are positive or neutral (surrounding the negative sites), to be the most valuable and authoritative site in your industry about the specific key phrases in focus. They also want the websites you’re linked to, also to have the most value. We analyze the inbound links to your site and outbound links from your site as well as your competitor’s sites for both quality and quantity. We remove all low-quality links both to and from your site, and then determine the best course of action to take in obtaining valuable anchor text links to the proper pages of your site.
From a Search Engine Optimization standpoint, our goal is to obtain the proper number of authoritative links that will assist in securing the strongest search engine positioning for your website. The types of authoritative links we look for include: Premium Directories; Media Ads; Banner Ads; Press Releases; Blog Syndication; Article Syndication; Social Networks; Video Syndication; Image Syndication; Podcast Distribution; Social Bookmarking; Google Product Feeds; RSS Feeds; Local Search Feeds and others.