Since the advent of the Internet, the world of trade and commerce has changed enormously. Still, some aspects of the business have remained unchanged and are unlikely to change. One such aspect is that businesses are required to safeguard their reputation. Though, in today’s changed and increasingly competitive market this reputation has shifted online, even for brick and mortar businesses. It is long known that a bad customer experience spreads to more ears than the praise of a good one. This reality is now aggravated in the realm of the online.
Today, most businesses are opting for an online platform to market their products and services. Supervision of an online reputation, therefore, plays a significant role in optimizing revenue. Furthermore, the benefits of a positive online reputation do not discriminate between a large scale business or a start-up business. And with the intensifying presence of small businesses, it is essential to keep track of the opinions of your client base. This is where online reputation management companies step in!
Here are some reputation management steps for small businesses to consider:
Be Active In Online Forums and Communities
Be at the forefront of online communities, forums, and sites relevant to the business sector you are involved in. In addition, participate in a chat session where you can offer your ideas, opinions, and provide tips for brand awareness. Guest blogs or posts is another key factor to make your presence felt and valued by potential customers.
Negative Reviews on Feedback Sites
Negative online reviews influence consumer buying decisions. Customers are highly likely to search on Google or Bing to evaluate a product or service. In addition, the introduction of feedback sites like Yelp plays a significant role in building, as well as destroying a business reputation.
So how should you Don`t respond to negative reviews on such sites? You don’t. In fact, avoid encouraging clients to review your business on such sites. Instead, choose a traditional method to influence your customer decisions. In the event of a negative review, try to resolve it directly and privately, i.e. take it offline. Responding on such feedback sites can escalate a situation you can’t control and possibly make it go viral.
Link Building Still Matters A Lot
Engage with business organizations, entrepreneurs or social influences in order to encourage them to share links to their websites and platforms. This does not mean you choose to buy links which are likely to get flagged down by Google. Concentrate instead on building organic, good quality links and partnerships.
Be In The Know about What’s Being Said about Your Product or Service
Keep posting positive reviews and appreciated comments about your business – what is being said about your brand is a simple but effective online reputation management strategy. With the advancement of technology, social channels and other review based sites give access to consumers to share their opinions. Therefore keep on top of Facebook, Twitter or LinkedIn profiles, to check out the feedback and testimonials posted by customers on your brand.
While managing your online reputation, consistency is key. By safeguarding you from reputational damage and mitigating potential losses, investing in proactive online business reputation management services can yield in the long run.
As most marketers will agree, the first port of call for online reputation management (“ORM”) is to bury negative information deep in search results. This is has become ever more pertinent in the face of increasing client discernment.
As a result, 90% or even more clients are willing to adopt ORM. Another growing trend in our contemporary world of interconnectedness is the act of thorough research. This is an unavoidable fact. You can be assured that most clients will undertake some form of online due diligence on you (i.e. run your name through a search engine and click on every relevant link that they can find) before engaging in any business or committing to any undertaking.
The reality is that even the most successful of people will have some kind of bad rep. Their success nonetheless, is more a function of their ability to manage a bad rep, than their ability to never accumulate one in the first place. An unmanaged negative reputation can hinder your success and directly impact your revenue potential. Now, let’s deep dive into three simple, yet very effective SEO and SMM techniques you can use to fix your online reputation:
Own That Listing
Before publishing a post about your business, make sure to publish your listings on a high authority website, such as Wikipedia – Seems like a good idea…
The flipside: A domain with higher authority will certainly boost your name at the top of everyone’s search, allowing people to access it easily. However, an alteration of search engine results is possible and could cause your plan backfire.
Takeaway: Maintain control of the official content that you are pushing online.
From a Search Engine Optimization (“SEO”) perspective, keyword consistency is one of the most important factors to consider when publishing an article. Whereas, from the perspective of reliability and online reputation management, the focus is on keywords that produce maximum search results. When people are searching for a negative keyword while looking for your website (take consultation from webmaster about such keywords), you can use those keywords but in different variations.
Spread Out Your Efforts
Last but not least, this technique is quite simple and is concerned with leveraging domains. The basic rule of thumb is – high profile publications should lead to your website, low-quality domains should lead to your social media profiles. Effectively presenting your brand on a single website, can draw multiple search engine results from that single website. However, people are increasingly searching further down the search result ranking. Therefore, occupying the first two pages of Search Engine Result Pages (“SERPs”) with high profile backlinks to your website and as many as you can to your social media profile – will help give you a huge boost.
Even if you have search links you want to hide you can at least make sure the results that come up first, are the ones you are proud of. Your positive brand perception plays a big role in influencing your customer’s decision. If you want to achieve your business goals – start employing the above-presented techniques and set your brand on the path to gaining more and more trust.
There are various other SEO strategies that can be applied in reputation management to build or enhance your online presence while pushing negative content to the back pages of Google where no one will find it.
To learn more about them, visit: https://accuratereputation.com/
As per the stat, 86% of people will hesitate to purchase products or services from a business that has negative online reviews. The impact of what your consumers are saying about you online couldn’t be bigger.
As a business person, it is very important to monitor your online presence – a positive customer opinion on you and your business is essential in making your business a success.
A recognized business or individual, particularly one in the public spotlight, is more likely to be concerned with the word – “Reputation”. The stronger your business brand is, the greater the need to maintain online reputation. Whether a celebrity, a budding startup, or an online blog, the practice of online reputation management has significance for all. To amass an audience in the virtual marketplace, an online business cannot avoid the scope of Online Reputation Management (“ORM”) Services.
Have a look at these 6 prominent ORM tools that can prove beneficial in monitoring your online reputation:
In order to customize a Google search, Google Alerts drive notifications to the user, in case the new content is added for keywords that you have specified. Furthermore, it scans and pushes information from relevant web pages, blogs, research publications, and articles within the Google network.
Yext is a helpful platform for managing your online listings on location and review sites, such as Yellow Pages or Yelp, to ensure the correct dissemination of your company information.
The PowerListings tool will help you to find the error rate of the information posted; where those errors occurred and where information about your business isn’t listed at all so that you can make the required changes to ensure your customers have the means to easily reach you.
Naymz is a best-in-class social media monitoring tool that tracks and manages your social influence – the latter being closely correlated to your online reputation. In simple terms, the higher your social media influence, the greater your capacity to better your reputation.
RepScore is Naymz’s program that rates your online business against your competitors across all social media channels. It monitors your potential peer’s opinion about you and your brand, and their level of engagement with you. It also monitors the factors that make you unique and valuable as an influencer. On the basis of these factors, it will score you between 1 and 99 (with 99 being the best) and ranks your influence level as an established, top and elite business member amongst peers.
Reputology is a tool that offers customer service analytics that can notify you with time-sensitive emails about any negative customer experiences. It provides a detailed summary report of customer feedback that will benefit you to immediately report your customers and identify the required areas of improvement within your business. It integrates Hootsuite and other social media management tools.
Hootsuite is known as a best-in-class social media management tool that enables you to maintain all your social channels in one place. With the help of Hootsuite, you can easily schedule future messages, listen to your potential customers and engage with online users. You can also access in-depth social media analytics to perform analyses on how your content is being perceived and make improvements where they are needed.
Initially, you can link three social profiles, schedule messages, and receive a basic analytics report for free. Upgrading to Hootsuite Pro will enable you to connect up to 50 social profiles, schedule your messages in bulk, and receive more enhanced analytics reports.
Created by Go Fish Digital, Complaint Search Box is a wonderful tool to perform a specialized Google search on complaint websites (approximately 40 sites). Using this tool, you can quickly and easily perform free daily searches to ensure your potential customers are not having negative experiences with you or your brand.
To Know More
By using the above tools, maintenance of your online reputation can be as simple as searching for your name on Google. To learn about even more tools that can enhance your Online Reputation Management Strategy reach out to us here!
Before developing an online reputation management strategy, your primary task is detection. It’s impossible to tackle any issues without understanding whether they initially exist or not. Therefore, before attempting to take any further steps, you’d do well to perform a quick Google search on yourself or your company. This allows you to observe what other parties will find when determining your suitability.
Search engines are readily available and widely used by potential employers and customers these days, and performing a basic search has become standard practice. In terms of employment, recruiters are likely to examine not only your LinkedIn page but your personal social media as well, such as Facebook or Twitter. Anything you share on these websites can be determining factors of whether or not you’re able to procure the position you want.
Online reputation management companies can, of course, alleviate the pressure you feel about maintaining a positive image. With some assistance, you can better regulate the content bound to your name and take some solace in securing your image. However, simply obtaining online reputation management services isn’t enough. You must stay vigilant and take the proper steps towards ensuring that your positive image continues to remain firm.
Below are 7 simple online reputation management tools you can utilize to safeguard your image.
Stay On Top of Google Rankings
Your online reputation defines who you are at first glance, and therefore, your websites must secure strong positions in Google rankings. By doing so, you convey a sense of importance to anyone searching for you, or simply for a company within your industry. This allows you to thwart your competitors’ efforts by overtaking their positions in the search results, and thus, shining the spotlight on yourself.
Create A Solid Domain Name
Your domain name is instrumental in your personal online reputation management. A well-chosen one provides a number of benefits, which includes hindering others from trying to benefit from your name by creating websites with your identity. As important as your domain name is, you should also take heed in creating a professional website with appropriate content, including any information advantageous to your image.
Attain Positive Online Reviews
In this day and age, a large majority of online consumers often refer to personal reviews from others when deciding on which service to utilize or hire. This may include recommendations from loved ones, as well as online strangers who’ve had direct experiences with whatever product they’re interested in. The personalization of these reviews are frequently deemed as more trustworthy than those of professional critics, and therefore, have a significant impact on your image. It would be beneficial for you to motivate satisfied clients to make some contributions on these various platforms. To garner even more evaluations, you can post C2A (call-to-action) stickers or logos on your various websites, as well as at your brick-and-mortar locations.
Regularly Monitor Search Results
As mentioned previously, search results are highly important to your online reputation management. They lead individuals towards not only your personal website but any mention of your name on various social media, forums, blogs, etc. Maintain online alerts to stay notified on where, how, and why your name is being discussed.
Eliminate Harmful and Irrelevant Content
As you monitor your reputation, take swift action against any damaging content. This includes photos, comments, and any other content that harms your image. Keep your social media profiles pristine and flag any updates that could be deemed controversial. Additionally, remove irrelevant content that may hinder potential clients or employers from accessing pertinent material.
Unify All Social Media in Your Name
In order to fully secure your personal online reputation, you must ensure that you have absolute control. You can do so by registering your name across platforms so that all websites, including your main page, are connected to a single identity.
Frequently Update Your Content
Simply preparing a solid identity online isn’t enough. In order to establish a long-lasting online reputation, you must remain on top of the aforementioned Google rankings. This calls for regular updates on your website, blog, social media, etc. When doing so, keep in mind that anything you post must be relevant to your target audience, since gratuitous posts can do as much harm as damaging content. Frequent, high-quality content will convey your expertise and dependability through both information and search result positions.
Take Action to Stay Visible
A concrete online reputation management strategy is paramount now more than ever before. Your digital footprint can either validate your credibility or completely demolish it, and your responsibility in nurturing it is crucial. Follow these 7 methods and you’ll be able to fortify an image for yourself that is both dependable and enduring.
One’s online reputation is similar to that of a credit report, used to rate the trustworthiness of an individual. However, credit reports are private and only affect the ability to obtain additional credit and good interest rates, whereas an online reputation is crucial in shaping the overall image of an individual, especially in the case of a public figure or celebrity. It is, therefore, essential to have an expert strategy in place to easily manage your online reputation.
The Importance of Online Reputation
As a public figure, there are specific instances when your online reputation management matters, but upholding that reputation should be a constant and ongoing effort. The need for positive online presence is essential in appealing to a fan base or following, developing business partnerships, connecting with coworkers, facilitating a business deal, brand promotion, etc. The list is endless.
Even a subtle negative reputation can lead to the loss of support or a drive a potential client to choose a competitor. Setting aside the financial implications of having your credibility questioned, there are also potential legal difficulties that could cripple you financially. Reflecting badly in the public’s eye can have damaging repercussions, so here are some sustainable, proactive measures to protect your online reputation.
1. Position online activity to your advantage
In an era of high-tech connectivity, your online presence is a powerful marketing technique. The way you’re represented on the Web will influence your popularity and support from the online community. As such, you can also utilize your presence to manage how you are to be perceived. How you convey your image (via official websites, social media accounts, blogs, promotional interviews, etc.) is the most powerful tool to optimize your digital footprint, engage people, and nurture positive PR.
2. Be accessible and increase engagement
Social media platforms such as Twitter and Facebook can be potentially problematic to your celebrity status. Unfortunately, public opinion forums tend to be a breeding ground to incite hate. In the case of celebrities and other public figures, consistent online harassment can adversely impact the ability to obtain work, if not end a career. Therefore, use these various platforms to reach your fans and media personnel quickly and directly as a preventative measure before any negative press is released, either by tabloids or other viral methods.
3. React appropriately
Public figures, like celebrities, are placed under unwavering scrutiny and any negative online content can instantly become viral, sometimes causing havoc. Negative accusations and compromising imagery of high-profile individuals are often wielded as entertainment by the media and used as tools to be manipulated by your competition. In such situations, a celebrity would benefit greatly by reacting gracefully and clarifying any confusion to quickly quell rumors and speculation.
Therefore, use the various online platforms at your disposal to convey your message and how you wish to be perceived. This will allow you to gain popularity among your target audience and even enhance your career. Regardless of whether the information available to you online is true or not, personally addressing the public is the only sure way of controlling your online presence.
Celebrities and other public figures spend an almost impossible amount of time keeping rumors and gossip suppressed. Not only are their lives open to the public and the press, but the online community often has no qualms in discussing current issues without prejudice. Ultimately, it is essential to be proactive about online reputation and dedicate the time it necessitates.