Before developing an online reputation management strategy, your primary task is detection. It’s impossible to tackle any issues without understanding whether they initially exist or not. Therefore, before attempting to take any further steps, you’d do well to perform a quick Google search on yourself or your company. This allows you to observe what other parties will find when determining your suitability.
Search engines are readily available and widely used by potential employers and customers these days, and performing a basic search has become standard practice. In terms of employment, recruiters are likely to examine not only your LinkedIn page but your personal social media as well, such as Facebook or Twitter. Anything you share on these websites can be determining factors of whether or not you’re able to procure the position you want.
Online reputation management companies can, of course, alleviate the pressure you feel about maintaining a positive image. With some assistance, you can better regulate the content bound to your name and take some solace in securing your image. However, simply obtaining online reputation management services isn’t enough. You must stay vigilant and take the proper steps towards ensuring that your positive image continues to remain firm.
Below are 7 simple online reputation management tools you can utilize to safeguard your image.
Stay On Top of Google Rankings
Your online reputation defines who you are at first glance, and therefore, your websites must secure strong positions in Google rankings. By doing so, you convey a sense of importance to anyone searching for you, or simply for a company within your industry. This allows you to thwart your competitors’ efforts by overtaking their positions in the search results, and thus, shining the spotlight on yourself.
Create A Solid Domain Name
Your domain name is instrumental in your personal online reputation management. A well-chosen one provides a number of benefits, which includes hindering others from trying to benefit from your name by creating websites with your identity. As important as your domain name is, you should also take heed in creating a professional website with appropriate content, including any information advantageous to your image.
Attain Positive Online Reviews
In this day and age, a large majority of online consumers often refer to personal reviews from others when deciding on which service to utilize or hire. This may include recommendations from loved ones, as well as online strangers who’ve had direct experiences with whatever product they’re interested in. The personalization of these reviews are frequently deemed as more trustworthy than those of professional critics, and therefore, have a significant impact on your image. It would be beneficial for you to motivate satisfied clients to make some contributions on these various platforms. To garner even more evaluations, you can post C2A (call-to-action) stickers or logos on your various websites, as well as at your brick-and-mortar locations.
Regularly Monitor Search Results
As mentioned previously, search results are highly important to your online reputation management. They lead individuals towards not only your personal website but any mention of your name on various social media, forums, blogs, etc. Maintain online alerts to stay notified on where, how, and why your name is being discussed.
Eliminate Harmful and Irrelevant Content
As you monitor your reputation, take swift action against any damaging content. This includes photos, comments, and any other content that harms your image. Keep your social media profiles pristine and flag any updates that could be deemed controversial. Additionally, remove irrelevant content that may hinder potential clients or employers from accessing pertinent material.
Unify All Social Media in Your Name
In order to fully secure your personal online reputation, you must ensure that you have absolute control. You can do so by registering your name across platforms so that all websites, including your main page, are connected to a single identity.
Frequently Update Your Content
Simply preparing a solid identity online isn’t enough. In order to establish a long-lasting online reputation, you must remain on top of the aforementioned Google rankings. This calls for regular updates on your website, blog, social media, etc. When doing so, keep in mind that anything you post must be relevant to your target audience, since gratuitous posts can do as much harm as damaging content. Frequent, high-quality content will convey your expertise and dependability through both information and search result positions.
Take Action to Stay Visible
A concrete online reputation management strategy is paramount now more than ever before. Your digital footprint can either validate your credibility or completely demolish it, and your responsibility in nurturing it is crucial. Follow these 7 methods and you’ll be able to fortify an image for yourself that is both dependable and enduring.