Accurate Reputation’s proven methodology:
Accurate Reputation approaches online reputation management and search engine optimization from a consultative and execution perspective. We don’t believe in a “one size fits all” implementation. Our methodologies are tailored to meet different needs of companies, audiences, and competition. We have the ability to determine exactly which tactics yield the finest results by working directly with you and your company.
Accurate Reputation has developed a proprietary ORM and SEO system with unique coverage. Our reports are sent directly to you on a monthly basis; it comprises of the complete logs of work and actions taken, robust documentation of site optimization, press release distribution, website inbound links, and social media syndication and sharing.
With a fully staffed team of specialists, we have the skill to control over any competition, start any merchandise or service, enter any marketplace, develop any internet option, and grow any business. After optimizing your site and conducting a complete search engine positioning campaign, your results will last for a long period of time.
Reputation management, creation and 100% control of original assets
Through our “analyze-optimize-manage-monitor” methodology, Accurate Reputation ensures you reshape your public identity and enhance your corporate reputation. We ensure that positive and relevant content is continuously positioned above anything negative, where users are most likely to view it. Our team also ensures we reshape your public identity and enhance your corporate reputation as fast as can be done right.
In doing so, we may also design and develop optimized independent online assets to ensure that your online reputation avoids being tarnished. We optimize these online assets to be properly found on page one of the major search engines for all search terms dedicated to the campaign. We also properly monitor, track and respond to any new information about you that may be pushed live online.
We further analyze existing search engine results and create a baseline assessment of your online reputation. We then deploy a comprehensive strategy that promotes positive messages, stories, sites, and links, enhancing your company reputation. We then continuously optimize results to proactively address evolving search engine algorithm changes using techniques such as linking, keyword placement, and custom content creation.
Online Reputation Management Campaign
All Reputation Inoculation timelines are unique. The strategy below is an example for an individual campaign.
- Accurate Reputation to receive signed agreement.
- Setup initial meeting with client to discuss campaign strategy (content, target assets, other deliverables, etc.)
- Accurate Reputation to receive and verify all needed existing website information, profile access information, content (text and/or rich media).
- Accurate Reputation continues in-depth initial campaign analysis to provide customized deliverables.
- The First round of SERP pages compiled with campaign key terms to determine the course of action.
- Initial creation of multiple online assets with pre-optimization.
- First round of social profiles, professional profiles, wikis and blogs to be completed.
- The First round of social bookmarks to be completed.
- Massive Multi-Tier Linking Campaign implementation begins.
- Initial website optimization(s).
- Microsite Domains analyzed and purchased—includes new domains for ongoing strategy. Existing domains are built out.
- When domains are built out, they are optimized with SEO content and architecture.
- Sitemap submission for microsite domains to major search engines
- The Launch of initial destination sites.
- SERPs gathered for comparison, benchmarking.
- Weaker search terms can begin to achieve results in this period.
A lot of reputation management is architecture, analysis, refinement, testing, and analysis. And, while we analyze, we identify new opportunities to implement while we wait on results from any existing items working their way through the web. After we’ve identified these opportunities, we act on all that make sense and further expedite the clearing equation.
- Status report sent off upon update.
- New benchmark established.
- Status updates discussed to identify key terms to be included in each set of implementation (short, medium and long term).
- New short term key terms identified
- Possible new medium terms identified.
- Existing long-term key terms continue testing/optimization.
- Continue targeting key terms targeted by assets and searches
- Any new opportunities in traditional ORM campaign identified for immediate action, if/when applicable.
- New domains targeted for build out.
- Creation schedule gauged by first and second month. Adjusted based on demand.
- Again, 3-8 sites targeted, and 2-3 new blogs targeted (external editorials) for creation or addition. Existing blogs or parasites updated if/when ranking.
- Massive Multi-Tiered Linking campaign continues.
- Benchmarking continues.
- Second round of alternate social profiles, professional profiles, wikis and blogs (up to 75 or 120 general assets/term) to be completed for alternate terms. Fewer more in-depth stronger assets created (microsites, blogs).
- Domains already delivered.
- Ratio of blogs/website determined. Initial preference and the ratio set
- 3-8 sites targeted—max 1 per coverage vertical initially—for build out.
- Results Phase for campaign.
- Search Engines refresh their indices.
- Results Analyzed.
- Site Rankings appear within Search Engine Results Pages.
- Continue optimizing content.
- Continue digital citation and linking campaign.
- If linking campaign appears weak, the efforts are greatly increased during this period.
- Further round of social profiles, professional profiles, wikis and blogs to be completed.
- Further round of social bookmarks to be completed.
- Second round of Custom Authority Site Domains analyzed and purchased.
- Ranking of .com vs. .net vs. org vs. info analyzed.
- Ranking of content driven sites analyzed.
- When domains are built out, they are optimized with SEO content and architecture.
- Sitemap submission for microsite domains to major search engines.
- Plan and implement Phase 1-2 changes (if necessary).
- Continue to refine RM campaign according to Search Engine Algorithm changes (if necessary).
- Accurate Reputation and client to discuss continued/updated strategy.
Results Phase for campaign.
- Search Engines refresh their indices.
- Results Analyzed.
- Site Rankings appear within Search Engine Results Pages.
- Continue optimizing content.
- If linking campaign appears weak, the efforts are greatly increased in this period.
- Continue linking campaign.
- Additional round of social profiles, professional profiles, wikis and blogs to be completed.
- Further round of social bookmarks to be completed.
- Further round of Microsite Domains analyzed and purchased.
- Ranking of .com vs. .net vs. org vs. info analyzed.
- When domains are built out, they are optimized with SEO content and architecture.
- Site map submission for parasite domains to major search engines.
- Plan and implement Phase 1-2 changes (if necessary).
- Continue to refine Reputation management campaign according to Search Engine Algorithm changes (if necessary).
Search Engine Optimization Campaign
The items listed below are a general summary of the work we have planned for your website. We will change this process at any time based on what is known to be both successful and working best in search marketing at the time. Due to the rapidly changing nature of search engine algorithms, we frequently track, test, and implement new cutting edge methodology to ensure your website sustains and expands search engine placement. We are constantly implementing new methods for successful marketing and will use them if we feel they will help your company.
- Complete the intake form for the company
- Research Current Google Rankings
- Perform Keyword Research
- Complete Set-up Items
- Research Google preferred resource sites
- Select top keywords
- Planning of company content strategy
- Determine link building sources and strategy
- Create company profiles and description from intake form
- Determine inbound deep links on blog/website
- Create Optimized content marketing campaign
- On-page Optimization
- Create Baseline Ranking Report
- Optimize Articles & Launch PR/Linking to Articles
- Launch Robust Tiered Backlink Program (includes content, social sharing, directories, wikis, articles, pdf sharing sites, fw, tw, g+, pinterest shares.
- Reverse Engineer Competitive Ranking Strategy
- Client Content Marketing
- Multi-Tiered Link Building
- Strategy Revisions
- Ranking Checks & Adjustments
- Create 2-3 new optimized pages based on the 2-3 major keywords
- Launch staged site optimization for keyword improvement
- Publish articles on relevant websites
- Review site quality & diagnostics
- Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc.
- Consulting Call to Review Results
- Aggressive Link Building
- Trust Tackling with High Authority News sites
- Improve backlink strategy based on impact of initial launch
- Heavy Social content marketing & promotion
- Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc
- Consulting Call to Review Results
- Aggressive Viral Content Marketing Revisions:
- Syndication to new publishers
- Outreach to our blogging communities
- Auto-syndication through private networks
- Social Syndicator re-sharing systems
- Social Bookmarking shared content
- Link Building
- Analyze indexed backlinks and citations
- Link Building to best Press Releases
- Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc
- Consulting Call to Review Results
- Premium Directory Submissions
- Wiki Site Link Building Blass
- Social Bookmarking Explosion
- Blog Content Marketing
- 3-Tiered Link Building
- Ranking Checks & Adjustments
- Create 2-3 articles based on the 2-3 major keywords
- Publish more articles to the website
- Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc.
- Consulting Call to Review Results
- Consulting Call to Review Results
- Strategy Revisions & Recommendations
- Social Bookmarking Explosion
- Viral Content Marketing
- Multi-Tiered Link Building
- Strategy Revisions
- Ranking Checks & Adjustments
- Create 2-3 articles based around the 2-3 major keywords
- Publish articles to the website
- Review missing information or items with you
- Full Reporting on SEO, PR, Social Bookmarking, Rankings, etc.
- Rankings should be appearing at this point
- Determine ongoing maintenance plan based on competition
- Determine linking strategy
- Discuss additional targets to expand your reach
By this time your website traffic has already been substantially improved (usually by month 3-4). If campaigns resume through 6 months, we have established authority with Google and the other search engines and have set the foundation and reinforced the strength of your presence on the Internet. To further penetrate your market audience, and capture new visitors to your brand, we continue to market additional keywords to gain a wider audience and go where customers are. We continue to build links and citations, publish articles and PR, supporting reviews and testimonials, support website with social signals from Facebook, LinkedIn, Twitter, and other social networks as well as expand your reach on additional Directories that your customers will potentially use. Your website will continue to reach a wider and bigger audience each month.
ASSET CREATION & OPTIMIZATION
We consider positive online properties as “assets” that will lend positive impact on your online reputation, life, and business. We approach the creation and optimization of these assets with a unique blend of strategic branding, creative, copywriting, and search engine optimization control to match the exact ranking factors search engines like Google ‘must’ see present on each particular type of web property each is different, and we’ve tested hundreds of different versions of each, so we know precisely which will achieve high placement and which will not.
BUSINESS OPTIMIZATION
Whether you’re a professional or business entity, there are steps required for getting recognition as a “brand” in search engines. It is not an accident that major Fortune 500 companies have dominating, prominent brand blocks visible when you search the company’s name. We manufacture brand recognition through a series of technical optimization steps with Google, Bing, and Yahoo, ensuring that your name or business is recognized as a trusted brand as it is displayed in the search engine.
IMAGE REPUTATION CONTROL
Your reputation is strengthened or damaged by online images. We repair and improve image results along with the normal search results. We do this through a series of proprietary image ranking technology we developed in 2009, and have perfected through years of practice. We know exactly how to eradicate damaging image content from top placement, and replace it with elegant, clean, professional imagery.
MONTHLY CONTENT MARKETING
In this content marketing section, we focus on the strategy, creation, distribution and promotion of positive article and news content relating to your brand. This is largely how we achieve such radical unparalleled success with our reputation campaigns. Our content marketing strategies are derived from big brand search engine optimization arrangements we have with mega-organizations that trust our firm to reach to the farthest corners of the Internet to distribute content. With the click of a few buttons and keyboard strokes, our professional writing team and content marketers have the ability to generate hundreds of professional editorial, posts, blogs, articles, comments, news releases, and so much more.
ASSET PROMOTION
With all the above asset creation strategies and content marketing techniques, one might assume that is enough to repair and control a reputation in search – but it most certainly is not. One of the big reasons our methodology works so well is because of our ability to strengthen digital assets through promotional strategies and link building. Without this, even good assets won’t overtake a strong negative property. We know exactly what types of authority building techniques work for each different type of asset, and execute these trust-building promotions directly to each property for the purpose of overtaking the negative content in search.
CAMPAIGN REPORTING
At this point in the strategy document you might assume it best that we handle strategy, and you just want to see results and proof of work, so that’s why we include the following types of updates in the monthly campaign reports to help your continued understanding of our process and provide transparency in getting you the highly desired result of a clean online reputation.